Todd Wickersty Todd Wickersty

About Me

I was born and raised in Jacksonville, Florida, and now live in Charlottesville, Virginia, with my wife, three kids, and two dogs.

I founded Storyware in 2005, where I still work, building and supporting websites and web applications. I also helped launch LoyalBrew and the Charlottesville Ale Trail and continue to contribute to both.

Since graduating from Virginia Tech in 1993, I’ve worked across the music, sports, and tech industries. My early career included selecting video clips for PGA Tour productions on ESPN, piloting an indoor blimp at UT-Chattanooga basketball games, and managing 15 Virginia Tech football players for a press box telemarketing campaign. The highlight was coordinating the 1996 NCAA Division I Men’s Golf Championships—Tiger Woods’ final collegiate event—which set attendance and ticket sales records.

Realizing the indoor blimp cost more than my salary, I shifted to business school in 1996, launching a tech-focused career. After earning my MBA in Information Technology, I worked as a consultant for Accenture before joining AOL’s Interactive Marketing team just before the AOL-Time Warner merger. Following the dot-com bust, I moved to Charlottesville in 2001, leading key projects at Musictoday until 2005, including the Grateful Dead online store migration and the launch of Musictoday’s digital download platform and online fan club business.

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